新浪新闻改版 – 不好

April 1st, 2008 11:25 pm

刚注意到新浪新闻首页改版,变成了左、中、右三列,正文在中间一列,左右分别是相关链接、博客、评论等。

我不太喜欢新页面,因为它分散了我的注意力,觉得目光一直吊在天上没法儿落地。几年前网易的新闻就是这个模样,眼珠左右转,看的吃力的很。

这不由的让我联想到自己参与开发的产品,也许不少自认为还不错的改进,在用户朴素、保守(每个用户或多或少都有)的想法面前会显得苍白。不过话再说回来,单纯由用户需求驱动的产品可以是个好产品(比如一个ERP应用),但伟大的产品一定(或许有点绝对)是小众观点集中式人品爆发的结果 – 伟大的产品创造需求。

3 Responses to “新浪新闻改版 – 不好”

  1. Ding Feng says:

    http://www.productbeautiful.com/2008/03/06/is-product-management-incompatible-with-passion/

    The above blog article is thought provoking especially the following words:

    Is Product Management incompatible with creating products that inspire passion?

    Product Management’s function is to discover market needs and fulfill those needs with products. But people don’t buy on need alone; they also buy on emotion and other soft factors.

    Says Palo Alto venture capitalist Jean-Louis Gasse, a former Apple executive who once worked with Jobs: “Democracies don’t make great products. You need a competent tyrant.”

    Tyrants don’t work with Product Management. Product Managers who try to be tyrants fail. The PM process of “listen to market, feed requirements to development, output product” is designed to be safe and create exactly what the market needs. But no one needs the products above; they are all emotional buys. How do you quantify emotion?

  2. Zhang Ling Zhang Ling says:

    说的很好。正如CMM不是最优秀的开发方法一样,它只是确保一般水平下的开发者开发的产品稳定达到60分。

  3. GJ says:

    给技术人员提出了个挑战呀!
    到底客户的需求是啥,满足现有使用需要还是创造一个美好的远景?恐怕对于网页来说,使用方便还是第一位的,如果换成计算机产品,购买点可能就要放在“造梦”上了。。

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